White Winters partners with Taigawise to turn sustainable actions into impactful communications

The White Winters programme has started cooperation with Taigawise as its sustainability communications partner, marking an exciting step towards making sustainability in winter sports more visible, more impactful and more courageous.

White Winters develops sustainable solutions by uniting key stakeholders to tackle real-world sustainability challenges in winter sports, Taigawise ensures that these efforts are communicated clearly and credibly.

‍

Taigawise is a Finnish company with a mission to make sustainability management as simple and profitable as possible for customers. At the heart of its approach is one defining value: courage.

‍

“Courage is one of Taigawise’s core values. To us, courage means daring to take on challenges, introduce new ideas, and think beyond boundaries. It’s also about having honest conversations – ones that drive both us, our partners and clients forward“, says Hanna Liappis, CEO, Taigawise.

‍

“Sustainability challenges are complex and cannot be solved alone. We need teamwork to combat these challenges. That’s why we are also gathering like-minded partners to support us with our mission: securing white winters for future generations as well”, says Santtu Hulkkonen, CEO, Program Director, White Winters.

‍

Courage to collaborate

How do we turn winter sports into a solution rather than a problem? How do we ensure the sports remain desirable for new enthusiasts and business partners?

‍

The answer is collaboration.

‍

White Winters is built on shared ambition and collective action. By bringing together diverse actors across the winter sport ecosystem, the programme creates solutions that no single organisation could achieve alone.

‍

Collaboration is equally central to Taigawise’s approach. With a multidisciplinary team and a strong partner network, Taigawise believes that real impact is created through openness, shared learning and bold thinking.

‍

Courage to communicate

Sustainability communication means standing behind your actions. It demands accuracy and transparency without greenwashing but also without unnecessary understatement. When actions are made visible and values are clearly articulated, communications become a tool for building trust, strengthening brand credibility and inspiring change. By aligning sustainability development with strong, honest communication, White Winters reinforces its role as a frontrunner in shaping the future of winter sports - courageously.

‍

Contact:

Santtu Hulkkonen, CEO, Solved | Program Director, White Winters, santtu.hulkkonen@solved.fi, +358 50 373 2895

Hanna Liappis, CEO & Lead Sustainability Specialist, hanna.liappis@taigawise.fi, +358 40 099 2389

‍

More information:

White Winters: www.whitewinters.org I www.solved.fi

Taigawise: https://taigawise.fi/en/